Giving Tuesday (and the end-of-year giving season) is just 9 days away — it’s crunch time, and we know you’ve been hard at work putting plans in place to make this busy time of year a success.
There are SO many ways to get creative and maximize your fundraising during giving season, and we wanted to share some of our favorite tips and tricks to help you hit your goals. Keep reading for some helpful last-minute tactics:
—Approach fundraising from several different channels. Running ads on Facebook and Twitter can give your content the boost it needs to reach more folks. But keep in mind: The vast majority of online contributions come in via email. Giving Tuesday is a great opportunity to get more folks in the door and on your email list through paid ads on social media. That way you’ll have a bigger list to reach out to for the rest of giving season and the new year.
—Add a pop-up to your website asking for a donation. Use this space to provide a quick and compelling reason why you’re fundraising during giving season. That way folks heading to your website can give on the pop-up quickly and easily without even having to search around your homepage for a donate button.
—Customize your contribution form… Every contribution form on AB Charities comes automatically mobile-optimized and rigorously tested to get you the highest conversion rates possible. You can take your form one step further by adding specific text and making a special Giving Tuesday branding, so people feel like they’re part of your organization’s big giving day.
—…and your social share settings. We frequently hear from donors who are extremely proud of their donations and excited to share that they’ve chipped in, which is why we’ve built social share features right into AB Charities contribution forms. With so many people talking about giving online on Giving Tuesday, it’s absolutely crucial that you add social share content for the big day. You want to put your best foot forward if supporters are sharing links to your contribution forms.
—Move your supporters up the ladder of engagement by asking them to help you raise money. Folks who are *already* engaged and supporting you can make an ask of their own personal networks on behalf of your work! Folks who care about your work can provide a new, personal perspective to fundraising asks and make a big difference in helping you hit your goals. With AB Charities it’s easy for your community of supporters to make their own fundraising pages.
—Make recurring asks to keep folks engaged and fueling your work throughout the year to come. Recurring contributions are a great way to capture the excitement of giving season and turn it into long-term success. With AB Charities, you can set a deadline at the end of the year so donors can contribute a small amount each week from Giving Tuesday on, or you can set recurring contributions to run indefinitely every month, so you can keep the momentum going into the new year.
—Use remarketing on your contribution forms. Enable remarketing on your AB Charities contribution forms and donors who abandon your form before completing it will automatically receive an email thirty minutes following their incomplete donation. This can make a huge difference in maximizing the amount of money you can bring in from a single ask.
—Be sure to thank donors and think about ways to follow up and keep them engaged! With AB Charities you can customize the ‘thank you’ text on the automated receipts your donors will get after they’ve contributed. That personal touch can keep the connection going with your supporters and encourage them to come back and give again.
These are just some of the many creative ways you can maximize the money you’re raising this giving season. If you want to talk through your own ideas or ask our nonprofit team about any of the strategies shared here, we’re happy to chat. Reach out at support@actblue.com.
Happy fundraising!
