As a nonprofit fundraiser, much of your time is invested in grant writing, donor cultivation, and fundraising appeals, especially during giving season. AB Charities makes online fundraising easy, accessible, and sustainable, so you have the time you need to execute your mission year-round!
1. What is AB Charities?
We’re the arm of the ActBlue family that helps nonprofits build small-dollar fundraising programs with our easy-to-use online fundraising platform. Our mission is to help connect grassroots donors with the causes they support and work with charitable organizations and nonprofits to grow their fundraising base. We’re proud that all the same great tools come standard for every group that uses our platform. There’s just a 3.95% processing fee we pass along to the organization.
2. Why should I start raising money with AB Charities?
Raising the funds you need to sustain your work is no easy feat. AB Charities can help you raise more while spending fewer resources. Our online donation pages and tools meet your donors where they are by allowing them to give easily and securely from their own devices, and our team is here year-round to help support and develop your fundraising program. We’re excited to be part of your donor development strategy and help you raise non-restricted funds through our platform!
3. I’m new to the digital fundraising space. What kind of support can AB Charities provide?
Count on us to be a movement partner in this work. Our team is here to help you get the most out of your ActBlue account and our state-of-the-art fundraising tools. We can also handle your donors’ customer service inquiries – all at no additional cost to you – so you can rest assured that you have a team of fundraising experts on your side.
4. How do I start an online fundraising page?
Each AB Charities account comes with a default donation page, so you’re all set to take Giving Season by storm as soon as you get set up! You can customize the page with a personalized donation ask, your organization’s colors and imagery, and more. While editing, you can even view your form from different perspectives: yourself, a first-time donor, a returning donor, or an ActBlue Express user. When you’re done customizing your fundraising page, you can publish and share the form link to begin getting donations. Learn more about how to create and customize contribution forms!
5. What kind of fundraising tools does AB Charities have available?
- Monthly donations: Use our recurring gift tools to kickstart your monthly sustainers’ program or boost your existing program. Simply activate one of these features to ask automatically. This is a great way to leverage your end-of-year traffic into year-round support!
- Fundraising with partners: Tandem Fundraising makes it easy to fundraise jointly with other groups. This can help strengthen your partnerships with other organizations who are working alongside you in your issue area and maximize your support base and reach.
- Donor support: Monthly donors often slip through the cracks when their credit card information changes. You don’t have to worry about losing sustaining support with our Account Updater integration, which automatically asks donors to update lost and expired credit cards used for recurring contributions made on AB Charities.
- Express Lane: Make it easy for ActBlue Express users to donate right from your website or email with a single click. Generate and share an Express Lane link and any of the over 14 million donors who have saved payment info with us will be able to give instantly!
- Refcodes: Track your form through the digital landscape, learn more about your donors, and inform your digital strategy! Create a refcode for your form to learn what outreach your supporters respond to best.
6. How do I start a monthly donation program with AB Charities?
All AB Charities accounts are ready to receive recurring donations at set up. Choose a monthly donation tool to supercharge your donor cultivation cycle and start building your program! You can ask donors to make a recurring contribution through a pop-up using our Pop-Up Recurring tool, write a custom pitch to highlight the recurring option on your donation page using the Recurring Pitch tool, or offer a gift through the Recurring Incentive tool as an added reason to support you in the long-term. Our Smart Recurring tool will even calculate a recurring ask amount based on the donor’s one-time donation amount.
7. What kind of integrations does AB Charities have with other CRMs?
Pulling donor data on AB Charities is quick and seamless. Set up an integration and connect your fundraising account to the CRMs, mass emailing tools, texting platforms, or data analysis tools you depend on! We integrate with Google Sheets™, Salesforce, Salsa, Blue State Digital, Trilogy, ActionKit, and other platforms. We’re always looking to add more, so if you work with a platform we don’t currently have an integration for, we’d love to hear about it!
8. Will my donors be able to use AB Charities easily?
On AB Charities, your donors can support you securely and effortlessly. Nearly half of all contributions given through our site are made via mobile devices, so all of our donation forms are mobile-optimized. AB Charities is also PCI Level 1 compliant and conducts recurring security audits, so your donors are safe with us.
Donors who give on AB Charities can also create an ActBlue Express account to securely save their personal and payment information and give with a single tap to any group that uses our tool. This results in a higher conversion rate for you and your cause!
9. How do I get started with AB Charities?
Get started by filling out our setup form today! All you need is your EIN, mailing address, and mission statement, and we can get most groups set up and fundraising in a matter of days.
Have questions about fundraising on AB Charities? Set up a strategy call with one of our digital fundraising experts! We’re excited to start working with you and make big things happen this giving season and beyond!
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