Amid multiple global crises in 2020, many nonprofits completely reworked how they fund their missions. We worked on what we do best: Supporting folks using AB Charities to fuel change in their communities. Many of the tools we released this year were designed to help nonprofits adapt to virtual fundraising, advocacy, and community building. Some features had simply been on the wishlist for a while, and were a joy to check off (here’s to embeddable donation buttons)!

Here’s what’s new on AB Charities:

  • Embeddable forms & buttons
    This year we released a highly requested feature: The ability to embed contribution forms and buttons right on your nonprofit’s website!
  • Spanish forms
    We now offer a Spanish language option for contribution forms. This tool translates the standard AB Charities-provided text on a form to Spanish with a single click.
  • Video-focused forms
    To support the transition to virtual events, we launched a tool to allow organizations to embed a video or livestream on their contribution forms!
  • A better way to track supporter forms
    Our peer-to-peer fundraising feature now has its own home in your Dashboard! You can see all the supporter forms raising for you in a list under the Contribution Forms tab.
  • Smart Upsells
    An expanded suite of post-donation upsells driven by data to give you more flexibility!
    Smart Boost
    This upsell enables donors to either double their original contribution or increase it by an amount that is smaller than their original contribution.
    Smart Suggestion
    The Smart Suggestion upsell will present donors with a pop-up that prompts them to commit to a smaller monthly contribution after they’ve given a one-time donation.
    Smart Options
    With this upsell turned on, donors see a pop-up that suggests monthly donation amounts smaller than the one-time donation they just gave, and also gives them the option to set their own amount.

  • Updated A/B test tool
    Our A/B test tool lets you compare slight differences on your forms to see what works best! With the updates released in 2020, your team can now set a hypothesis to easily keep track of tests and run tests on 11 variables and four outcomes!
  • Recurring pitch
    This setting gives you the ability to make your nonprofit’s pitch for monthly donations and tell your donors why a recurring donation is important. We’ve seen amazing conversion rates with this feature, so if you haven’t tried it out yet, make it a 2021 priority!
  • Recurring incentives
    To build your monthly sustainer program, you can now offer a free gift of your making to donors who make their gift recurring.
  • A central hub for account settings & security
    The Settings page is where you can find all security-related tools for your personal AB Charities account, including two-factor authentication (2FA), recent activity, and a list of devices you’ve used to sign in to AB Charities.
  • Custom radio buttons
    This release allows you to collect additional information about your donors on your contribution forms through radio button choices when they give to your organization.
  • Google OAuth
    Folks fundraising on AB Charities who have a Gmail or Gmail-affiliated email address can now log in using Google OAuth!
  • Redesigned webhooks documentation
    We also launched a redesign of the webhooks documentation! Webhooks enable you to connect your AB Charities contribution data to third-party services.

These releases and tools would not have been possible without our inspiring community of nonprofits, organizers, and small-dollar donors. If you’re a fundraiser looking to learn more about any of these features, sign up for a tool demo!

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